Blog Marketing Success Story
Blog Marketing Success Story
A recent article on WebProNews with regards to the success of blog marketing as a powerful traffic generation method really caught the attention of our group here at Brave Media. In the stated case study, WebProNews reports that ecommerce store Alice.com in fact gained a majority of its traffic source from blogs. Not Twitter, Facebook or even Search!
Caught your attention yet? The fascinating part about the traffic is that the site has garnered 387,000 unique visitors in July through viral word-of-mouth blogging strategies after being live for only 2 months! The bottom line is an increase in conversion of the sales of the site’s household products by 3.5% from June to July. If this trend continues Alice.com will be one of the greatest ecommerce successes this year.
How can an increase in 3.5% of sales for your business affect your monthly revenue for September? And what if it continued with another increase in October? These are the kind of questions your marketing team should be asking when reviewing online marketing strategies particularly focusing on blogs.
In fact, here at Brave Media we highly recommend that all our clients start out with fully customized blog which can archive every article and news piece about their company. We can then implement Brave Media’s powerful IMS Trifecta (see diagram and explanation on our Internet Marketing solutions page) which uses the power of social networks and syndication to generate impressive word-of-mouth traffic back to their website.
Of course, at the core of this strategy we look at ways to create news which is interesting enough for bloggers to talk about. We also outline possible risks and develop a pre-emptive plan so our client is prepared for any and all press coverage. A press release is also generated and syndicated to Brave Media’s large network of online news and media distribution outlets.
Nevertheless, hopefully it is obvious by now that with the right plan your blog marketing strategy can help generate targeted leads and increase your website’s conversion rates. As online competition increases it is critical to start testing and fine-tuning these strategies today. Having that competitive advantage could be critical to the success of your overall business in the very near future.
Contact Brave Media Internet Marketing to help develop your Blog Marketing strategy and implement the IMS Trifecta today:
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