How to Use Facebook for Business

One of the most important ways to grow the success of your company for small to medium sized business owners is to let people and other businesses know that you exist and that you fulfill the solution to one of their problems. However you most likely don’t have a $10,000 budget to dedicate to advertising in expensive print publications (especially the Yellow Pages!). That’s why the option to promote your business for free through the social networking giant, Facebook is especially attractive. Nothing beats viral advertising generated through social networks!

One of the best ways to use Facebook to boost your business is to create a business ‘page’. The Create a New Facebook Page application (http://www.facebook.com/pages/create.php) will walk you through the steps and help you fill out all the necessary information about your business. Make sure to include a picture so that your page profile is properly represented to the public.

Your business page will look much like your personal profile. In order to effectively promote your business include pictures. It is best if you can tag Facebook friends in these pictures as that way your pictures will get even more free advertising when they show up on your friends’ walls. Your page wall is also a great way to hear what your customers have to say about your products.

After creating and launching your business page you can share the page with customers and friends by hitting the Share link and encouraging them to do the same. The next step is done once you have reached approximately 100 fans on your page where you can secure a specific URL name for your page (http://www.facebook.com/username/) and have an even more accessible page for customers to find.

Be sure to post a business page status at least once a week and start discussions on your discussion board. What’s even more valuable for your business is that you can also start an events page to keep your customers in the know and send them messages about upcoming specials.

If you have a little more of a budget you can even Advertise your page through targeted Facebook ads. Of course you can also limit your daily budget so that you don’t spend all of your advertising budget at once. Once you start using Facebook to advertise your business you’ll being to accumulate a great amount of market research on what works and what doesn’t. Just make sure you monitor your account frequently and always run split-tests to see which ads do better.

If you need help with setting up your Facebook page, want to make sure you are not wasting money on your ads, or need to learn how to use advanced strategies to gain thousands of new fans then make sure to contact Brave Media Internet Marketing to help you take several steps ahead of your competition.

Engage Brave Media Internet Marketing to help you develop your Facebook strategy today: