Internet Marketing with LinkedIn

LinkedIn Background

LinkedIn is a popular business related social network used mainly by professionals. The site was launched in May of 2003 and has grown to include the most influential pros in over 170 industries. As of this July the site has gained more than 43 million registered users, most who earn a 6 figure a year salary.

LinkedIn and Businesses

Sam Omidi, executive director of Brave Media predicts “LinkedIn will grow much quicker in the next year as more and more companies are switching to use this social tool for hiring new employees”. In fact, a cool aspect of the site is that those who are seeking jobs can look at the profiles of hiring managers and find out if they have a contact in common that can introduce them and give them a good referral. “This kind of advanced social networking for professionals does not exist with any other social platform on the web and is what will keep LinkedIn relevant in years ahead”.

A relatively new feature which is also now gaining a lot of traction and growing in size are the professional groups on LinkedIn. In fact, some of the internet marketing groups have over 30,000 members! The interesting thing is that when you’re looking at the topics of discussion you’ll notice that many are at a very deep level and provide a lot of valuable insight into which marketing strategies work and which don’t.

How Can your Business Benefit from LinkedIn?

Market Research

Find competitive info on companies offering similar products/services
Learn about your potential customers and their needs
Identify potential opportunities in the marketplace

Increase Business Visibility

Use your profile to build leads
Establish partnerships with professionals that complement your business
Expose your brand and keep it at the forethought of business owners

Improve Website Google PageRank

Enhance your search engine results by publicizing your website
Build targeted traffic to your website
Improve authority in your niche

Stay tuned for the 2nd part of this article which will dive deeper into LinkedIn and how it can benefit your business. In the meantime, if you can see how LinkedIn can benefit your business and would like to use the valuable insight Brave Media can provide you, please fill out the form below.

Contact Brave Media Internet Marketing to help develop your LinkedIn Marketing strategy today: