Social Media Marketing Case Study – Weight Loss and Training
Social Media Marketing Case Study
Description: Weight Loss and Training is a health and training related web blog which started out as a social 
experiment on Facebook. Providing weekly tips the group exploded to over 5,000 members in just two months. Many would be too overwhelmed to even begin a venture in the most competitive market on the web – the weight loss arena, but this health blog continues to grow at an incredible pace thanks to Brave Media’s IMS Trifecta strategy.
Problem: Although there is a lot of information on the web for weight loss and fitness training almost 99% of the content out there is extremely biased and geared towards selling supplements or other products. Weight Loss and Training was doing extremely well providing weekly health tips on Facebook, but would this translate to any success as a health blog in such a competitive marketplace?
Solution: Brave Media helped devise a blog strategy to increase social interaction with the fans and allow them to quickly reference related content through the new website. The next step was involving other social media giants such as Youtube and Twitter to boost traffic and exposure of the site. Today videos on Youtube have totalled over 30,000 views and the Twitter presence has blown up to 25,000 loyal followers who interact with the site every day.
Without a doubt these combined strategies are boasting an incredible success with 0 to 2,000 daily unique visitors in just 6 months and a bounce rate below 2%! In fact, the average time visitors are spending on the site is 2 minutes and 31 seconds – an eternity for online standards where attention span is so short.
After much testing, Brave Media has also help fine the site’s great content to gain support with relevant ads through Google’s Adsense program and an affiliation with one of the web’s most trusted and consumer driven supplement stores.
Overview: Weight Loss and Training is one of Brave Media’s greatest success stories when it comes to generating a loyal following of fans through social media word-of-mouth strategies. The exciting part of this story is that the site continues build on traffic by also ranking incredibly high for highly competitive keywords on Google (try “men’s workout routines” or “women’s workout routines”).
It just goes to show that blogging and social media can be used effectively as part of Brave Media’s IMS Trifecta strategy to generate finely tuned web blog content that drives traffic and generates leads in even the most competitive of online markets.
Want to increase your authority in your niche and build large amounts of quality targeted traffic to your web site?
Contact Brave Media Internet Marketing today to discuss how we can help increase leads for your business through our advanced social media marketing strategies:
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