Twitter For Business
Twitter continues to make waves as a social networking site that allows you to provide status updates to your followers. While some people are quick to dismiss the business value that Twitter offers, these ‘tweets’ do not have to be reserved for what you ate for breakfast and can actually be an invaluable communication platform that connects your company with its customers…
In fact, Twitter can help businesses quickly share information with current and potential customers, gather real-time feedback and build relationships. This kind of instant market research has never before been available and is why Twitter is so important for businesses in any niche.
Let’s dive in a little further on the benefits of using Twitter for your business. The search function within the site allows you to run a search for your brand and see the comments of people on your company as well as time stamps of when they did so. You can chose to respond to this customer feedback right away or refer to it at a later time after you have consulted with your PR department.
The interesting thing here is that your company has the opportunity to engage customers who might have had unpleasant experiences. The result is all around happier customers and long-term advocates of your brand. You won’t be surprised to see an increase in your sales if you devise a plan that exceeds their expectations.
So what is it about Twitter that makes it so different from other social networks? A key benefit offered by Twitter is the chance to engage customers on their terms, communicating casually and creating friendly relationships. The conversational nature of this tool gives your customers a direct line to your business and shrinks the emotional distance between them and your business.
In addition to increasing your knowledge of what your customers want, you can announce special offers, provide exclusive Twitter coupon codes and link to key posts on your blog. Remember to promote your Twitter account to your clients and let them know they will receive access to exclusive Twitter deals as this is a great strategy for customer retention.
Something else to keep in mind when looking at your Twitter marketing strategy is looking out for or provide content that gets ‘re-tweeted’. This is when followers tweet your message on their walls to their followers by typing “RT @username” followed by your original message. Furthermore, as followers only see tweets when they are logged onto the site it is smart to plan your tweets like a radio broadcast – you only have a certain audience at certain times so tweet when it is most effective.
One final note on Twitter marketing that our company Brave Media is finding most effective is running contests on Twitter. An example could be entering those that re-tweet into a contest to win a special prize. This kind of plan can be extremely viral especially is you have a number of winners and announce the winners through Twitter.
Contact Brave Media Internet Marketing and use our experience to help you develop your Twitter Marketing strategy today:
Wordpress Themes
