Twitter or TweetDeck?
A study published this week by Rapleaf suggests that Twitter’s web interface is still the most popular platform for tweeting. The study reviewed the most recent 20 tweets from 4 million different Twitter users, and found that 65 percent of them originated from Twitter.com.
The second most popular way to tweet is from the Twitter client TweetDeck, and this only accounts for 4 percent of tweets. Take a look at the other apps that make up the rest of the results here in pie chart form:
These results aren’t that surprising if you consider the facts regarding Twitter use, including the fact that only about 5 percent of users have more than 100 followers. About half of users haven’t updated within the last week and 24 percent of tweets are generated by bots.
When you combine these stats with Twitter’s quitter problem – 60 percent of users quitting within the first month, it’s not hard to imagine why these are the results. This random sampling likely included a lot of users who haven’t been involved with Twitter long enough to download a client.
That said, Twitter can be a much more useful and engaging service when combined with an app. Would users be more likely to stick around if Twitter gave new users a version of TweetDeck to use that had friends, news and searches for topics relevant to users? This would totally change the Twitter experience and new users would probably be more inclined to stay involved.
Yet while there is always speculation that Twitter will acquire some of its more successful clients, for now Twitter seems content just to make incremental improvements to the Web interface.
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