The Content Marketing Strategy Goal

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

It’s an ongoing process best integrated into your overall marketing strategy and focuses on owning media rather than renting it. Content marketing can generate leads, build customer relationships, educate customers about your product or service, and even close sales.

To be successful with content marketing, you need to deeply understand your target audience. Who are they? What are their pain points? What motivates them? Content that resonates with your buyer personas will rank higher on search engines and create a connection with your audience.

After you’ve identified your target audience and created content that resonates with them, the next step is to get that content in front of them—and that’s where SEO comes in. Creating SEO-friendly blog content and optimizing your website will help you rank higher on Google and other search engines, making it easier for potential customers to find you when searching for your business information.

Content marketing requires investment, but it’s worth it—if done correctly, it can be an extremely effective way to reach your target audience and achieve your business goals.

We want to point out that the brands who had executed the most successful content strategies developed a plan aligned with their brand. What worked for them is not a one-size-fits-all all approach.

Our best advice is, “There is nothing better than an original idea”!

Feel free to copy the winning strategies, but don’t stick solely within their parameters. Mix things up as much as possible.

The Top 3 Content Marketing Strategies That Dominate

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1) TED

Oh TED! I mean TEDx or TED-ed or that other one, TED Fellows! With over 18.3 Million subscribers on YouTube, it’s pretty safe to say they have hit the nail on the head by bringing together leaders, authors, and inspirational storytellers to share and catalyze great ideas at their global conferences. Their content is incredible, and the icing on the cake? It’s free!

TED does exceptionally well by providing rich, engaging content in fifteen-minute videos. They bring the best speakers with the best ideas and have upheld their strict high standards. Quality is key! If you want to be the best, keep your content quality in check, and don’t be scared to hire some help. High-level, professional creators can contribute, boosting your content’s quality. Do this, and you will be on the fast track to building a loyal customer base.

2) GoPro

GoPro caught on fast that user-made content is the best way to advertise their cameras. Always having a fresh stream of new content for free, and lots of it, is an excellent problem to have.

GoPro’s YouTube channel does not disappoint. They have the best extreme sports collection you can imagine, from a bike on the edge of a cliff to a cliff-jumpers extremely high jump. It’s safe to say that many of their users are into extreme sports and are very good at capturing the moment with their GoPros.

New customers often base their purchase decision on star ratings and written reviews. Take that to the next level with video reviews! Thousands of GoPro brand enthusiasts showing new customers how excellent the product is? It’s genius, and The GoPro audience can’t get enough.

3) Hubspot

Hubspot has built a solid content marketing strategy with a customer journey that brings the user, only when they are ready, to purchase.

We like Hubspot because they don’t rely strictly on creating and posting blog after blog; they have thought about how their content can increase conversions by focusing on transitioning their site visitors from a browser to a paid customer.

A carefully laid out strategy that earns the potential customers’ trust by truly showing their platform’s value is remarkable. Remember, most customers don’t buy after looking at a product just once. The average customer will view a product at least five times before making a purchase.

Hubspots’ “no-pressure” approach that encourages new customers to browse has contributed to their success in a big way.