The Top 3 Content Marketing Powerhouse Brands

The Top 3 Content Marketing Powerhouse Brands

A Solid Content Marketing Strategy Works!, If Correctly Executed…

Content Marketing is an essential component of any digital marketing strategy. It can help you generate traffic, increase conversions, and gain new customers by creating original web content, including tutorials, blog posts, or videos compelling enough for people to engage with them on social media platforms.

Getting it right can be challenging, but it doesn’t have to feel like an insurmountable task. To make sure you’re not spending hours working towards something that could end up being ignored by audiences who aren’t interested or, worse yet – generates low traffic results because people find other sources before clicking through from one webpage into another without taking any action at all.

We offer services designed specifically around crafting compelling articles focused around keywords that allow search engines easy access to your website, and easily found by your ideal customer.  

The Content Marketing Strategy Goal


Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

It’s an ongoing process best integrated into your overall marketing strategy and focuses on owning media rather than renting it. Content marketing can generate leads, build customer relationships, educate customers about your product or service, and even close sales.

To be successful with content marketing, you need to deeply understand your target audience. Who are they? What are their pain points? What motivates them? Content that resonates with your buyer personas will rank higher on search engines and create a connection with your audience.

After you’ve identified your target audience and created content that resonates with them, the next step is to get that content in front of them—and that’s where SEO comes in. Creating SEO-friendly blog content and optimizing your website will help you rank higher on Google and other search engines, making it easier for potential customers to find you when searching for your business information.

Content marketing requires investment, but it’s worth it—if done correctly, it can be an extremely effective way to reach your target audience and achieve your business goals.


We want to point out that the brands who had executed the most successful content strategies developed a plan aligned with their brand. What worked for them is not a one-size-fits-all all approach.

Our best advice is, “There is nothing better than an original idea”!

Feel free to copy the winning strategies, but don’t stick solely within their parameters. Mix things up as much as possible.


The Top 3 Content Marketing Strategies That Dominate


1) TED


Oh TED! I mean TEDx or TED-ed or that other one, TED Fellows! With over 18.3 Million subscribers on YouTube, it’s pretty safe to say they have hit the nail on the head by bringing together leaders, authors, and inspirational storytellers to share and catalyze great ideas at their global conferences. Their content is incredible, and the icing on the cake? It’s free!

TED does exceptionally well by providing rich, engaging content in fifteen-minute videos. They bring the best speakers with the best ideas and have upheld their strict high standards. Quality is key! If you want to be the best, keep your content quality in check, and don’t be scared to hire some help. High-level, professional creators can contribute, boosting your content’s quality. Do this, and you will be on the fast track to building a loyal customer base.

TED Talks for Small Business and Entrepreneurs

2) GoPro


GoPro caught on fast that user-made content is the best way to advertise their cameras. Always having a fresh stream of new content for free, and lots of it, is an excellent problem to have.

GoPro’s YouTube channel does not disappoint. They have the best extreme sports collection you can imagine, from a bike on the edge of a cliff to a cliff-jumpers extremely high jump. It’s safe to say that many of their users are into extreme sports and are very good at capturing the moment with their GoPros.

New customers often base their purchase decision on star ratings and written reviews. Take that to the next level with video reviews! Thousands of GoPro brand enthusiasts showing new customers how excellent the product is? It’s genius, and The GoPro audience can’t get enough.


3) Hubspot


Hubspot has built a solid content marketing strategy with a customer journey that brings the user, only when they are ready, to purchase.

We like Hubspot because they don’t rely strictly on creating and posting blog after blog; they have thought about how their content can increase conversions by focusing on transitioning their site visitors from a browser to a paid customer.

A carefully laid out strategy that earns the potential customers’ trust by truly showing their platform’s value is remarkable. Remember, most customers don’t buy after looking at a product just once. The average customer will view a product at least five times before making a purchase.

Hubspots’ “no-pressure” approach that encourages new customers to browse has contributed to their success in a big way.

Brave Media Web scaled


While many factors go into a successful content marketing campaign, finding that sweet spot can take time. Customer insights and content performance data from testing will be your best friend, but don’t forget the big picture.

Although the three brands we’ve highlighted all have distinct content strategies, they have one thing in common; they give their audience what they want. By understanding your target audience and creating content that resonates with them, you can make a connection that leads to conversions and retain your audience in the long term.

At Brave Media Inc., we have years of experience connecting with customers and creating content that drives conversions. If you want to take your content marketing to the next level, contact us for a customized action plan. We would be happy to help!

Many aspects fall under the Content Marketing umbrella.  Our blog covers every aspect in detail.

To learn more, be sure to read our feature article

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Learn More About How We Can Help Your Brand Thrive: Brave Media Inc. Services


Thanks for reading!


Jason Veen


Emerging Social Media Trends For 2024. What Content Creators Need To Know Now.

Emerging Social Media Trends For 2024. What Content Creators Need To Know Now.


Consumers in 2024 will be driven by values, supporting brands that take a stand on societal issues and exhibit genuine authenticity. In this landscape, performative activism won't cut it; brands must walk the talk and use social media to showcase real, actionable change.



Top 8 ​Social Media Trends 2024: How To Navigate The Next  Digital Evolution


As we approach 2024, the social media landscape is poised for yet another remarkable transformation. With technology advancing at an unprecedented pace and users displaying a more refined online behavior, social media platforms are keeping pace by innovating swiftly to embrace new challenges and seize emerging opportunities. As a seasoned consultant, I’ve observed emerging patterns closely over the years. We find ourselves in an era of transformation where exciting changes are on the horizon, not a distant dream. Yes, the future is here! Let’s delve into the top trends that are set to define the landscape of 2024.


1. Rise of the Virtual Realities


The investment of technology giants in augmented reality (AR) and virtual reality (VR) capabilities is mirrored in the ambitions of social media platforms. In 2024, we’re witnessing a substantial push toward “social VR,” creating digital spaces where users can interact, shop, attend events, and even work in hyper-realistic environments. Brands must move beyond conventional 2D content and explore novel ways to engage consumers within these immersive 3D spaces.


2. Hyper-Personalization Takes Center Stage


The refinement of AI-driven algorithms is on the horizon, promising users an intensely personalized content experience. This translates to more precise ad targeting for marketers, ensuring campaigns reach specific demographics with tailor-made messages. Nevertheless, this power comes with an obligation: the transparent utilization of data and the utmost respect for user privacy.

The Decadent Digital - A Luxury Ecommerce Blog by Brave Media Inc.

The Decadent Digital – A Luxury Ecommerce Blog by Brave Media Inc.

3. Sustainability and Authenticity

The demand for brand accountability and transparency has never been stronger. In 2024, consumers are compelled by values, rallying behind brands that stand on societal issues and embody genuine authenticity. In this landscape, performative activism will no longer suffice; brands must translate words into action and employ social media as a platform to spotlight genuine, impactful change.


4. Audio Content Continues to Soar


The audio content trend, ignited by platforms like Clubhouse, is set to become an integral facet of most major platforms by 2024. Brands must contemplate how they can captivate consumers through podcasts, audio chats, and even AI-driven interactive audio experiences.


5. Short-Form Video Evolves


While TikTok laid the foundation for short-form video content, the next stage of evolution is already unfolding. Platforms will incorporate enhanced interactive video features, such as shoppable videos, real-time reactions, and seamless AR integrations. For marketers, this medium offers a harmonious fusion of entertainment and engagement.

6. The Age of Social Commerce


The once-distinct boundaries between social media and e-commerce platforms are converging. In 2024, nearly every social media platform will seamlessly integrate shopping experiences. Consumers will transition from discovery to purchase without leaving their preferred app, compelling brands to optimize their social storefronts.

7. Community is Key


Brands are placing a heightened emphasis on cultivating tight-knit online communities centered around their products and values. This shift toward micro-communities facilitates deeper engagement, loyalty, and a comprehensive understanding of customer requirements.


8. Emphasis on Mental Health


Acknowledging the mental health implications of social media usage, platforms will introduce features aimed at ensuring the well-being of users. This will range from content filters to “digital detox” encouragements. Brands must be mindful of this shift, prioritizing content that adds value and positivity to users’ lives.

In conclusion, 2024 promises various challenges and opportunities in the realm of social media. The lines between the real and virtual, content consumption and creation, and even social media and e-commerce will continue to blur. For brands, the keys to navigating this exhilarating phase of digital evolution lie in remaining agile, authentic, and resolutely user-centric. Are you poised for the journey? The time has come!

by, Sam Omidi

Founder – President  – CMO


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