Our take is that Content Marketing will continue to evolve, but with more importance as an absolute requirement to produce consistent growth. A shift in social media advertising regulations and a growing emphasis on privacy rights have changed how we promote our business online, focusing on a solid content strategy to effectively work around any roadblocks to increase conversions and build a loyal customer base.

As a Content Writer, I am happy to emphasize the significant differences between high-quality, well-written, and fully optimized content vs. a sub-par blog post with horrific grammatical errors.  A recent study found that businesses that focused on digital content and prioritized blog posts were ten times more likely to see a substantial ROI.  The reality is, step it up because your competitors already have.

In taking a look at the top brands that have executed highly successful Content Marketing Campaigns, we reveal what it was that brought their strategic approach to the next level and out-powered competing brands.

For starters, should we copy what they are doing? YES! But in your way, of course.  The best way to learn is by taking a closer look at what the best brands are doing and break it down to see what a well-oiled content marketing machine looks like and what it takes to be an inspirational Content Marketing leader.

3 Kick-Ass Content Marketing Strategies

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TED

Oh TED! I mean TEDx or TED-ed or that other one, TED Fellows! With over 18.3 Million subscribers on YouTube, it’s pretty safe to say they have hit the nail on the head by bringing together leaders, authors, and inspirational story-tellers to share and provide a catalyst for great ideas at their global conferences. Their content is incredible, and the icing on the cake is that it’s free!

TED does exceptionally well by providing rich and engaging content, mostly in fifteen-minute videos. They bring the best speakers who have the best ideas and have upheld their strict high-standards. Putting together a strategy like this for your own business might appear to be “easier said than done,”  but you can still find high-level, professional creators who can contribute to your content. Boost the quality of your content and you will be on the fast-track to building a loyal customer base.

Go Pro

In a perfect world, content is created for you by your customers. GoPro caught on fast that user-made content is the best way to advertise their cameras. They were right!

Here’s the deal, check out their youtube channel for the best extreme sports footage collection online, from a bike on the edge of a cliff to a cliff-jumpers insanely high jump. It’s safe to say that many of their users are into extreme sports and capturing the moment.
Since customers often base their purchase decision on star ratings and written reviews, it is precious to GoPro to have user-generated content. Consumers like it! Over 80% of us see this as a good indication that the product is fantastic and often leads us to purchase.

Hubspot

Hubspot has built a solid content marketing strategy with a customer journey that brings the user, only when they are ready, to purchase.

We like Hubspot because they don’t rely strictly on creating and posting blog after blog; they have thought about how their content can increase conversions by focusing on transitioning their site visitors from a browser to a paid customer.

A carefully laid out strategy that earns the potential customers’ trust by truly showing their platform’s value is remarkable. Keep in mind most customers don’t buy after looking at a product just once. The average customer will view a product at least five times before making a purchase.

Hubspots’ “no-pressure” approach that encourages new customers to browse has contributed to their success in a big way.